OUR MISSION

Relying on the virtues of pristine originality of the art in its true form, our expertise has evolved to foster the most innovative and aesthetic designs in perfect amalgamation of colors, needle, and thread that not only provide us an aura of exclusivity exemplified in the development of our designer brand Motifz but also has strengthened our belief in terms of surpassing the elite expectations of our valued customers. Our brand equity always demands high profiling. therefore, the designer outlets of the designer brand Motifz backed by elite embroideries besides catering to all the diversified segments of society constituting various strata of classes have striven for more than a decade now to develop its own market niche of clientele. This niche of clientele is serviced with products suitable to wear in different societal norms under the brand name Motifz. Be the formal, semi-formal, or even casual and these can be custom made, and tailored to suit the needs of individual clients.

ELITE EMBROIDERIES

Motifz designer embroidered and digitally printed fabrics bring you the most innovative and exquisitely designed products. Having a history of over 20 years of commitment to providing utmost quality products we take enormous pride for our customer base increasing rapidly Our parent company elite embroideries being the backbone of our brand Motifz has been the major player of embroidery industry in Pakistan elite embroideries having a constructed area of over two hundred thousand square feet is built in an environment of the beautiful and serene lawn of artistic geometry, exquisitely designed admin block and awe-inspiring atmosphere that are all conducive to creativity and innovation

MANUFACTURING EQUIPMENT

Our installed capacity includes no embroidery machines with different heads and specifications allowing simultaneous application of up to fifteen embroidery thread colors. digital printing machines and related setup allowing simultaneous application of up to sixteen million colors. renowned stitching machines and related equipment. Our state-of-the-art installed machinery and our dedicated workforce offers us diversity in the consummation of design with appropriate coloring. having mentioned that, elite embroideries is the leading embroidery and digital printing unit in Pakistan having a capacity to fulfill all kinds of small, medium, and large scale orders.

DESIGNING

We are fully equipped with the most modern designing and punching system and have capabilities to meet the most stringent requirements in design and adapting to different colorways to meet the requirements of each individual client. The designing team visits major international exhibitions to keep abreast of current market trends and ever-changing fashion and styles. The art of originality has been the backbone in maintaining an aura of exclusivity in our designer outlets. Our designs are well–crafted and engineered in harmonious conjunction with unique coloring, hues, and sequenced embroidered contours.

PRODUCTION

Stringent quality control is ensured at this preliminary stage of processing. A quality control mechanism is employed through the use of the most advanced testing machines whereby the highest quality of fabrics and materials are procured color matching of the embroidery accessories is done as per customer requirement. Computer-aided color matching employed, ensures the perfection of 99.5%. All accessories are keenly dyed to the required color shades Our skilled and dedicated workforce strives to achieve perfection in the embroidery and printing work and bring the best out of men and machines. Our concept and combination of colors are unique and in step with time.

QUALITY PROCESS FINISHING AND PACKING

Strict quality control is maintained and computerized testing is employed for density of cloth and fastness of colors. No stone is left unturned at this all-important stage where the minute's defect is keenly detected and taken care of as per the stringent norms evolved. Our dedicated quality controllers conduct an inspection of goods at different stages to maintain international standards, the ultimate goal being customer satisfaction. The state-of-the-art straighteners and calendars are installed to achieve the appropriate finishing required by respective clients. Care is taken to ensure the safe shipment of the goods to the doors of our clients. All packing instructions and norms are adhered to to ensure safe and timely delivery of the goods.